History Of Childline/NSPCC in the UK
Early days of child protection. The London Society for the Prevention of Cruelty to Children was established on 8 July 1884, following the guidance from Thomas Agnew. Lord Shaftesbury was appointed as president and Reverend Benjamin Waughand and Reverend Edward Rudolf as joint secretaries.
Following the 1916 War Charities Act, the NSPCC began using street collectors to raise money. Branches held annual NSPCC Flag Days, which quickly became highly effective means of raising revenue.
Immediately after the war, rates of divorce, separation and child neglect increased and by 1947 a national committee had been set up to look into the problems affecting British family life. The 1960's was a decade of change for the charity.

..A society in which all children are loved, valued and able to fulfill their potential. In other words, a society that will not tolerate child abuse - whether sexual, physical, emotional or neglect.